Deciding where to invest your marketing dollars isn’t a decision you take lightly. Email marketing is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.
The cost of email marketing is much lower than the other forms of marketing like direct mailouts, paid advertising or trade shows. There is no marketing channel in which you'll spend less to get greater returns on your investment than email marketing. In fact, there are services that allow you to host your email marketing using professionally-designed templates that you can then alter to your own needs.
Increases Website Traffic
Whether you’re an e-commerce business that sells products online or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing campaigns can help.
There may be no better marketing channel from which to draw precise and usable tracking information to help you figure out what's successful and what's not than email marketing. Email marketing will allow you to track open rates, click through rates, and bounce rates making it simple to spot how a campaign can be improved.
When was the last time that you saw a customer hand over a postal mailing that they'd received to a friend who might be interested? Or have you seen somebody clip an ad from a magazine and send it to a family member who may want that product or service? With the simple click of the forward button, subscribers can share offers and news with their friends.
Segmentation = Personalization
Because print mail campaigns, television, and radio advertising campaigns must be done in a mostly "one-size-fits-all" format, it's difficult for you to speak directly to your consumer in a personalized way. However, email marketing presents many dynamic opportunities. You can easily segment groups of customers and send them specific messages that target their personal needs and interests.
Generates Phone Calls
When done right, email marketing lets businesses reach the right person, with the right offer, at the right time. For a business like our client WYVERN, a well-timed email results in a flood of calls each time they hit send.
Increases Brand Awareness
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.
With email marketing software like Constant Contact, you’ll have the tools and training you need to get started quickly — regardless of your level of marketing experience or expertise. When you do get stuck, we have a team of people who are dedicated to your success. Just pick up the phone and give us a call.
Email marketing reports generate immediate responses. With email marketing, you can turn a marketing communications piece out in typically less than two hours. Using recurring email templates, all you'll need to do is to approve the copy for the email and any changes to graphics, and then just hit send. Weeks' of work can be accomplished in just a few hours and by a single employee.
There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers, and news with their friends. Subscribers who share your message are acting as brand advocates. Therefore, when a subscriber shares it with their friends, your brand gains more exposure and credibility. Email marketing can be used to reach large audiences. It can be used to reach smaller target audiences when necessary.
If you’re already using email marketing and have seen great results, we’d love to hear your story. If you’re not using email marketing, and are interested in seeing how it could benefit your small business, get in contact with us today!
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