The tone and style of your brand’s message can make or break your company. No matter what you’re selling, your voice emulates company values and beliefs. Your messaging is your recognition. No matter what you are saying or where you are posting it, your customers will know it’s you.
What exactly is inbound marketing and why are businesses talking so much about it? With inbound marketing, the focus is on generating relevant content in order to attract more views while adding value to customer purchases. Ultimately, the goal is to attract those visitors to you, convert them into customers and exceed their expectations for the rest of their buying journey. So how exactly do you attract the right people? The main step is to identify your target audience, all thanks to the help of a strong inbound campaign.
Deciding where to invest your marketing dollars isn’t a decision you take lightly. Email marketing is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.
Every year, thousands of the world's top marketers gather in Boston for a week of application demos, continued learning sessions, engaging keynote speeches and networking! Beyond the networking opportunities one of my favorite things about INBOUND is being able to meet the people behind the integrations we use every day. For those already on the platform or the brave souls just looking to get started with HubSpot, there are plenty of ways to mix and match products to give you a leg up on your competition. In fact, there are over 206 applications that make up the HubSpot Ecosystem, users are often left baffled when tasked with creating their unique marketing stack. Luckily, we are here to simplify and get you started with our four favorite HubSpot Integrations from INBOUND18:
Topics: inbound marketing