Everyone hates to waste time and money. As a small business owner, it's all too easy to feel like you are constantly chasing the newest trends in digital marketing. The process can be daunting and downright frustrating to the point where you want to throw your hands up in despair and give up. Am I using social media correctly? What is the best way to generate leads?
Are my SEO investments going to result in better rankings on Google? Don't worry... you’re NOT alone!
Check out our top five tips for excelling your small business online:
First and foremost, have a planSocial media lends itself to spontaneity. It's easy to post whenever or whatever catches your attention at the time. While spontaneity can spark creativity, planning makes the business go round. It allows businesses to set realistic goals, and assists with staying on track to meet them. It can serve as a guideline to making informed decisions about the best ways to reach your intended target markets.
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Focus on your demographics
Who uses your product? Are they old or are they young? What are their interests? Who are YOU trying to reach? Knowing exactly who your follower base is and what their wants are, is the only way to have a successful business.
Depending upon the social platform, you will be able to pull various demographic data including ages, genders, locations, interests and more in order to better reach your clientele. No business can be successful until their products or services are heard by the right people. Driving the right consumers back to your social media platforms and website can easily be achieved by knowing how to reach them.
Engage with your followers, but don’t be pushyThe key to a successful following online with positive results is engagement. How do you know how many times to post per day, per week, per month? How much is too much? Depending upon the number of followers you have, you should be able to guage what they like the most, the least and why they began following you. Although it is great to generate daily content, you don’t want it to be too pushy. Why? Because posting too much can negatively impact your business. Your followers will begin to get annoyed and ultimately take their business and following elsewhere. So what do you do? It’s all about quality not quantity. Focus on posting what your followers like seeing the most and go from there. Those few but mighty, quality posts can end up reaching the most amount of people.
Be Consistent! Schedule. Schedule. Schedule.
One of the most essential components of a good marketing strategy involves consistency. If you are a business sending out important information about products, services or offerings through emails, social posts or blogs, it’s easy for your followers to get lost in the messaging. Getting lost not only leads to frustration, but also the likelihood of losing their business.
By setting a consistent schedule, you are able to build trust with your followers. They will begin to notice a trend in the emails and social posts being posted for them. Not only are they looking for quality content, they are looking for your knowledge in the field.
For many, your posts, emails and messaging will become a source of expectation. Just like with any subscription list you are on, you come to recognize and expect the messaging being sent out. So do your followers! When a consistent schedule is followed, instead of providing them with too much or too little, it helps to meet their expectations.
Schedule, schedule, schedule!
Most Importantly, Be Yourself
You are the voice of your brand! Your clients are more likely to stick with you and your business if they feel you are personable and sincere. It can help build those business relationships, create a positive reputation and give your followers insight into your business values. As those business relationships deepen, so does your business, as it develops as a key competitor in your respective industry.
Are You Reaching the Right People?
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