Everyone hates to waste time and money. As a local business owner, it's all too easy to feel like you are constantly chasing the newest trends in digital marketing. The process can be daunting and downright frustrating to the point where you want to throw your hands up in despair and give up. Am I using social media correctly? What is the best way to generate leads?
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Knowing exactly who your follower base is and what their wants are, is the only way to have a successful business.
One of the most essential components of a good marketing strategy involves consistency. If you are a business sending out important information about products, services or offerings through emails, social posts or blogs, it’s easy for your followers to get lost in the messaging. Getting lost not only leads to frustration, but also the likelihood of losing their business.
By setting a consistent schedule, you can build trust with your followers. They will begin to notice a trend in the emails and social posts being posted for them. Not only are they looking for quality content, but they are also looking for your knowledge in the field.
For many, your posts, emails and messaging will become a source of expectation. Just like with any subscription list you are on, you come to recognize and expect the messaging being sent out. So do your followers! When a consistent schedule is followed, instead of providing them with too much or too little, it helps to meet their expectations.
You are the voice of your brand! Your clients are more likely to stick with you and your business if they feel you are personable and sincere. It can help build those business relationships, create a positive reputation and give your followers insight into your business values. As those business relationships deepen, so does your business, as it develops as a key competitor in your respective industry.