5 Tips To Get Your Local Business Noticed Online

Posted by Charles Barrett on April 18, 2018
Find me on:

Everyone hates to waste time and money. As a local business owner, it's all too easy to feel like you are constantly chasing the newest trends in digital marketing. The process can be daunting and downright frustrating to the point where you want to throw your hands up in despair and give up.  Am I using social media correctly? What is the best way to generate leads?

Check out our top five tips for excelling your small business online:

Have a plan

Social media lends itself to spontaneity. It's easy to post whenever or whatever catches your attention at the time. While spontaneity can spark creativity, planning makes the business go round. It allows businesses to set realistic goals and assists with staying on track to meet them. It can serve as a guideline to making informed decisions about the best ways to reach your intended target markets.   


Download our eBook: How to Manage Social Media for 10 Minutes a Day


Focus on your demographics

Knowing exactly who your follower base is and what their wants are, is the only way to have a successful business.

  • Who uses your product?
  • What is their age?
  • What are their interests?
Depending upon the social platform, you will be able to pull various demographic data including ages, genders, locations, interests and more to reach your clients. No business can be successful until their products or services are heard by the right people. Driving the right consumers back to your social media platforms and website can easily be achieved by knowing how to reach them.

New call-to-action  

Engage with your followers

The key to a successful following online with positive results is engagement. How do you know how many times to post per day, per week, per month? How much is too much? Depending upon the number of followers you have, you should be able to gauge what they like the most, the least and why they began following you. Although it is great to generate daily content, you don’t want it to be too pushy. Why? Because posting too much can negatively impact your business. Your followers will begin to get annoyed and ultimately take their business and following elsewhere. So what do you do? It’s all about quality, not quantity. Focus on posting what your followers like seeing the most and go from there. Those few but mighty, quality posts can end up reaching the most amount of people.


Be Consistent

One of the most essential components of a good marketing strategy involves consistency. If you are a business sending out important information about products, services or offerings through emails, social posts or blogs, it’s easy for your followers to get lost in the messaging. Getting lost not only leads to frustration, but also the likelihood of losing their business.

By setting a consistent schedule, you can build trust with your followers. They will begin to notice a trend in the emails and social posts being posted for them. Not only are they looking for quality content, but they are also looking for your knowledge in the field.

For many, your posts, emails and messaging will become a source of expectation. Just like with any subscription list you are on, you come to recognize and expect the messaging being sent out. So do your followers! When a consistent schedule is followed, instead of providing them with too much or too little, it helps to meet their expectations.


Be Yourself

You are the voice of your brand! Your clients are more likely to stick with you and your business if they feel you are personable and sincere. It can help build those business relationships, create a positive reputation and give your followers insight into your business values. As those business relationships deepen, so does your business, as it develops as a key competitor in your respective industry.

Follow FZ Creative on Facebook, Twitter, and Instagram. 

Topics: marketing, social media, inbound marketing, local business

The Core Elements of Every Brand Copy 2-4

Welcome to the Flood Zone!

FZ Creative is a full-service marketing agency based in Yardley, Pennsylvania. FZ caters to clients of all industries, but specifically in the Aviation, Finance, Architecture, Technology, and Local Business. FZ Creative’s services include but are not limited to Web Design & Development, Inbound Marketing, Search Engine Optimization, Print & Packaging Design, Social Media Management, Email Marketing, Video Production and everything in between!

If you are a small startup who needs a professional logo design, or an established company with a dated website that needs a revamp, give us a call today!


Subscribe for Email Updates

Recent Posts