Deciding where to invest your marketing dollars isn’t a decision you take lightly. Email marketing is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.
After sitting in on my first meeting at a marketing agency, I walked out of the conference room with my notebook page crowded with unfamiliar acronyms to look up. This experience reinforced the idea that in marketing language, less is more. From tweets to infographics, we’re constantly evolving our methods of communication to get to the point more quickly. Of course, it makes sense that acronyms are integrated into everyday marketing conversation, and that new ones are coined all the time.
What exactly is inbound marketing and why are businesses talking so much about it? With inbound marketing, the focus is on generating relevant content in order to attract more views while adding value to customer purchases. Ultimately, the goal is to attract those visitors to you, convert them into customers and exceed their expectations for the rest of their buying journey. So how exactly do you attract the right people? The main step is to identify your target audience, all thanks to the help of a strong inbound campaign.
If you’ve just subscribed to HubSpot’s software or are thinking of subscribing, you may be interested in knowing what goes into getting set up with HubSpot, or as we like to call it, HubSpot onboarding.