Recent Posts

The Glossary of Modern Marketing Acronyms

Posted by Patrick Lynch on July 12, 2018

After sitting in on my first meeting at a marketing agency, I walked out of the conference room with my notebook page crowded with unfamiliar acronyms to look up. This experience reinforced the idea that in marketing language, less is more. From tweets to infographics, we’re constantly evolving our methods of communication to get to the point more quickly. Of course, it makes sense that acronyms are integrated into everyday marketing conversation, and that new ones are coined all the time.

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Topics: marketing, inbound marketing

How Inbound Marketing Campaigns Help Reach Your Target Audience

Posted by Patrick Lynch on June 29, 2018

What exactly is inbound marketing and why are businesses talking so much about it? With inbound marketing, the focus is on generating relevant content in order to attract more views while adding value to customer purchases. Ultimately, the goal is to attract those visitors to you, convert them into customers and exceed their expectations for the rest of their buying journey. So how exactly do you attract the right people? The main step is to identify your target audience, all thanks to the help of a strong inbound campaign.

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Topics: marketing, social media, inbound marketing

The Complete Guide to HubSpot Onboarding with a Partner Agency

Posted by Patrick Lynch on May 31, 2018

If you’ve just subscribed to HubSpot’s software or are thinking of subscribing, you may be interested in knowing what goes into getting set up with HubSpot, or as we like to call it, HubSpot onboarding.

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Topics: marketing, inbound marketing, hubspot

Why Your Company Needs a Brand Voice

Posted by Patrick Lynch on May 8, 2018

The tone and style of your brand’s voice can make or break your company. No matter what you’re selling, your voice emulates company values and beliefs. Your voice is your recognition. No matter what you are saying or where you are posting it, your customers will know it’s you.

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Topics: branding

The 4 Pillars of Digital Marketing For Any Business

Posted by Patrick Lynch on April 27, 2018

 For the business owner who wants their company to thrive, yet lacks the time, resources or knowledge, finding a marketing firm with the expertise to take your business to the next level can make all the difference. By drawing on an array of proven digital solutions that include web development, paid search and advanced social media targeting, FZ Creative can propel your company ahead of the curve where value and innovation intersect, towards business success.

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Topics: social media, social marketing, website design

Welcome to the Flood Zone

FZ Creative is a full-service marketing agency based in Yardley, Pennsylvania. FZ caters to clients of all industries, but specifically in the Aviation, Finance, Architecture, Technology, and Small Business. FZ Creative’s services include but are not limited to: Web Design & Development, Inbound Marketing, Search Engine Optimization, Print & Packaging Design, Social Media Management, Email Marketing, Video Production and everything in between!

If you are a small startup who needs a professional logo design, or an established company that’s dated branding needs a revamp…we are the people you want to speak to.

 

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