A brand is more than a name. An established brand creates so many associations that are both tangible (such as its spokesperson, logo or jingle) and intangible (its personality, voice, feelings evoked when interacting with it). When good branding is consistently applied, a coherent core or essence develops which becomes commonly accepted. While a brand has many facets, the core or essence is what holds the brand together.
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.
Developing a solid web presence can be the most challenging aspect of business for the owner. Thankfully, in a world of hyper-connectivity we have more options than ever to boost your company’s online visability.
Depending on your strategy, approach, and goals, you should be able to determine which social media platforms are right for you. Currently, there are six major social media platforms every business should explore: