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User Experience (UX) has been a buzzword that bounces around in the world of designing, while also being encouraged and followed by designers and developers. In many cases, enormously reputable builders who declare to be talking about ”UX” in a product demonstration, are in reality displaying a wide variety of
User Interface (UI) functions. When you build an App or a website, we can communicate to you through both. If UX isn’t always UI, what is the precise difference between UX and UI?
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Topics: design
A brand is more than a name. An established brand creates so many associations that are both tangible (such as its spokesperson, logo or jingle) and intangible (its personality, voice, feelings evoked when interacting with it). When good branding is consistently applied, a coherent core or essence develops which becomes commonly accepted. While a brand has many facets, the core or essence is what holds the brand together.
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