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The Basic Difference Between UX and UI Design

Posted by Charles Barrett on March 30, 2018
User Experience (UX) has been a buzzword that bounces around in the world of designing, while also being encouraged and followed by designers and developers. In many cases, enormously reputable builders who declare to be talking about ”UX” in a product demonstration, are in reality displaying a wide variety of User Interface (UI) functions. When you build an App or a website, we can communicate to you through both. If UX isn’t always UI, what is the precise difference between UX and UI?
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Topics: design

Branding: The Core Elements of Every Brand

Posted by Patrick Lynch on March 14, 2018

A brand is more than a name. An established brand creates so many associations that are both tangible (such as its spokesperson, logo or jingle) and intangible (its personality, voice, feelings evoked when interacting with it). When good branding is consistently applied, a coherent core or essence develops which becomes commonly accepted. While a brand has many facets, the core or essence is what holds the brand together.

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Topics: design, branding

The Core Elements of Every Brand Copy 2-4

Welcome to the Flood Zone!

FZ Creative is a full-service marketing agency based in Yardley, Pennsylvania. FZ caters to clients of all industries, but specifically in the Aviation, Finance, Architecture, Technology, and Local Business. FZ Creative’s services include but are not limited to Web Design & Development, Inbound Marketing, Search Engine Optimization, Print & Packaging Design, Social Media Management, Email Marketing, Video Production and everything in between!

If you are a small startup who needs a professional logo design, or an established company with a dated website that needs a revamp, give us a call today!


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