The tone and style of your brand’s message can make or break your company. No matter what you’re selling, your voice emulates company values and beliefs. Your messaging is your recognition. No matter what you are saying or where you are posting it, your customers will know it’s you.
A brand is more than a name. An established brand creates so many associations that are both tangible (such as its spokesperson, logo or jingle) and intangible (its personality, voice, feelings evoked when interacting with it). When good branding is consistently applied, a coherent core or essence develops which becomes commonly accepted. While a brand has many facets, the core or essence is what holds the brand together.