Everyone hates to waste time and money. As a small business owner, it's all too easy to feel like you are constantly chasing the newest trends in digital marketing. The process can be daunting and downright frustrating to the point where you want to throw your hands up in despair and give up. Am I using social media correctly? What is the best way to generate leads? Are my SEO investments going to result in better rankings on Google? Don't worry... you’re NOT alone!
Developing a solid web presence can be the most challenging aspect of business for the owner. Thankfully, in a world of hyper-connectivity we have more options than ever to boost your company’s online visability.
Depending on your strategy, approach, and goals, you should be able to determine which social media platforms are right for you. Currently, there are six major social media platforms every business should explore: