Everyone hates to waste time and money. As a small business owner, it's all too easy to feel like you are constantly chasing the newest trends in digital marketing. The process can be daunting and downright frustrating to the point where you want to throw your hands up in despair and give up. Am I using social media correctly? What is the best way to generate leads? Are my SEO investments going to result in better rankings on Google? Don't worry... you’re NOT alone!
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
Developing a solid web presence can be the most challenging aspect of business for the owner. Thankfully, in a world of hyper-connectivity we have more options than ever to boost your company’s online visability.
Whether you are working on your overall marketing plan or a specific part within it, it’s imperative that you have clear objectives and goals for each element within your strategy. These goals should be clearly defined, realistic and you should be able to reach them within an acceptable time-frame. Companies who have the most success with their marketing tend to identify their marketing goals using the SMART goal framework.
Topics: inbound marketing
Inbound Marketing facilitates the building of online relationships with potential customers by providing them with free, high-quality content – over time, this will establish trust, credibility, and brand awareness. In turn, when these consumers need to take advantage of a service, your company will come to mind first.