Recent Posts

9 Tips For Using Photography On Your Website

Posted by Patrick Lynch on April 5, 2018

A critical component of many web designs is photography. Photographs are worth a thousand words. They have the power to immediately convey emotions, give a sense of place, describe a feature or product in detail, illustrate a concept and set a tone...all without having to read a word.

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Topics: website design, photography

The Basic Difference Between UX and UI Design

Posted by Charles Barrett on March 30, 2018
User Experience (UX) has been a buzzword that bounces around in the world of designing, while also being encouraged and followed by designers and developers. In many cases, enormously reputable builders who declare to be talking about ”UX” in a product demonstration, are in reality displaying a wide variety of User Interface (UI) functions. When you build an App or a website, we can communicate to you through both. If UX isn’t always UI, what is the precise difference between UX and UI?
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Topics: design

Branding: The Core Elements of Every Brand

Posted by Patrick Lynch on March 14, 2018

A brand is more than a name. An established brand creates so many associations that are both tangible (such as its spokesperson, logo or jingle) and intangible (its personality, voice, feelings evoked when interacting with it). When good branding is consistently applied, a coherent core or essence develops which becomes commonly accepted. While a brand has many facets, the core or essence is what holds the brand together.

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Topics: design, branding

10 Inbound Marketing Lead Generation Tips, Tricks and Ideas

Posted by Patrick Lynch on February 7, 2018

Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?

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Topics: inbound marketing, hubspot, List

10 SEO Strategies for Your Local Business Website

Posted by Patrick Lynch on February 5, 2018

If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.

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Topics: SEO, List

Welcome to the Flood Zone

FZ Creative is a full-service marketing agency based in Yardley, Pennsylvania. FZ caters to clients of all industries, but specifically in the Aviation, Finance, Architecture, Technology, and Small Business. FZ Creative’s services include but are not limited to: Web Design & Development, Inbound Marketing, Search Engine Optimization, Print & Packaging Design, Social Media Management, Email Marketing, Video Production and everything in between!

If you are a small startup who needs a professional logo design, or an established company that’s dated branding needs a revamp…we are the people you want to speak to.

 

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