A critical component of many web designs is photography. Photographs are worth a thousand words. They have the power to immediately convey emotions, give a sense of place, describe a feature or product in detail, illustrate a concept and set a tone...all without having to read a word.
A brand is more than a name. An established brand creates so many associations that are both tangible (such as its spokesperson, logo or jingle) and intangible (its personality, voice, feelings evoked when interacting with it). When good branding is consistently applied, a coherent core or essence develops which becomes commonly accepted. While a brand has many facets, the core or essence is what holds the brand together.
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?