Recent Posts

5 Tips To Get Your Local Business Noticed Online

Posted by Charles Barrett on April 18, 2018

Everyone hates to waste time and money. As a local business owner, it's all too easy to feel like you are constantly chasing the newest trends in digital marketing. The process can be daunting and downright frustrating to the point where you want to throw your hands up in despair and give up.  Am I using social media correctly? What is the best way to generate leads?

Check out our top five tips for excelling your small business online:
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Topics: marketing, social media, inbound marketing, local business

How to Build Your Target Audience With Facebook Ads

Posted by Patrick Lynch on April 12, 2018

Today, Facebook is more specific than ever when it comes to helping businesses reach their target audiences. How you want your ad to be shown to the world can be easily customized based on location, age, gender, certain demographics, life events and more. Why wouldn’t you take advantage of this effective tool to help better segment your consumers?

Take a peek at these helpful facebook ad tips to better build your target audience.

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Topics: facebook, social marketing, social media optimization

9 Tips For Using Photography On Your Website

Posted by Patrick Lynch on April 5, 2018

A critical component of many web designs is photography. Photographs are worth a thousand words. They have the power to immediately convey emotions, give a sense of place, describe a feature or product in detail, illustrate a concept and set a tone...all without having to read a word.

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Topics: website design, photography

The Basic Difference Between UX and UI Design

Posted by Charles Barrett on March 30, 2018
User Experience (UX) has been a buzzword that bounces around in the world of designing, while also being encouraged and followed by designers and developers. In many cases, enormously reputable builders who declare to be talking about ”UX” in a product demonstration, are in reality displaying a wide variety of User Interface (UI) functions. When you build an App or a website, we can communicate to you through both. If UX isn’t always UI, what is the precise difference between UX and UI?
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Topics: design

Branding: The Core Elements of Every Brand

Posted by Patrick Lynch on March 14, 2018

A brand is more than a name. An established brand creates so many associations that are both tangible (such as its spokesperson, logo or jingle) and intangible (its personality, voice, feelings evoked when interacting with it). When good branding is consistently applied, a coherent core or essence develops which becomes commonly accepted. While a brand has many facets, the core or essence is what holds the brand together.

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Topics: design, branding

The Core Elements of Every Brand Copy 2-4

Welcome to the Flood Zone!

FZ Creative is a full-service marketing agency based in Yardley, Pennsylvania. FZ caters to clients of all industries, but specifically in the Aviation, Finance, Architecture, Technology, and Local Business. FZ Creative’s services include but are not limited to Web Design & Development, Inbound Marketing, Search Engine Optimization, Print & Packaging Design, Social Media Management, Email Marketing, Video Production and everything in between!

If you are a small startup who needs a professional logo design, or an established company with a dated website that needs a revamp, give us a call today!

 

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