Everyone hates to waste time and money. As a local business owner, it's all too easy to feel like you are constantly chasing the newest trends in digital marketing. The process can be daunting and downright frustrating to the point where you want to throw your hands up in despair and give up. Am I using social media correctly? What is the best way to generate leads?
Check out our top five tips for excelling your small business online:Topics: marketing, social media, inbound marketing, local business
Today, Facebook is more specific than ever when it comes to helping businesses reach their target audiences. How you want your ad to be shown to the world can be easily customized based on location, age, gender, certain demographics, life events and more. Why wouldn’t you take advantage of this effective tool to help better segment your consumers?
Take a peek at these helpful facebook ad tips to better build your target audience.
Topics: facebook, social marketing, social media optimization
A critical component of many web designs is photography. Photographs are worth a thousand words. They have the power to immediately convey emotions, give a sense of place, describe a feature or product in detail, illustrate a concept and set a tone...all without having to read a word.
Topics: website design, photography
Topics: design
A brand is more than a name. An established brand creates so many associations that are both tangible (such as its spokesperson, logo or jingle) and intangible (its personality, voice, feelings evoked when interacting with it). When good branding is consistently applied, a coherent core or essence develops which becomes commonly accepted. While a brand has many facets, the core or essence is what holds the brand together.
