Developing a solid web presence can be the most challenging aspect of business for the owner. Thankfully, in a world of hyper-connectivity we have more options than ever to boost your company’s online visability.
Buffer is a social media management tool that will help you streamline your social posting efforts. We already know how powerful social media is for your marketing initiatives, but leveraging a tool like Buffer will help you increase your followers; engage your audience; and build your brand.
The benefit of Buffer is its ability to let you connect multiple accounts to one dashboard; schedule posts; create drip campaigns; and analyze the success of your posts. Buffer’s free plan is perfect for new businesses looking to grow their social presence, but to unleash the full power of the software, you might want to consider one of their upgraded plans.
Visual content is becoming an increasingly popular form of marketing collateral. From custom illustrations and infographics to fully-designed sales proposals, visual content is a fantastic way for new businesses to gain credibility and build a professional appearance.
Canva is a free library of fonts, illustrations, templates and images give you a pool of graphics that you can easily drag-and-drop. From flyers and brochures to social media images and infographics, you can create it all for free in Canva.
Email marketing is imperative to the success of most businesses. While building a brand on platforms like YouTube, Facebook, Instagram and Twitter are important, you’re limited to the constraints of those channels. This makes it particularly difficult to move consumers through a funnel and provides you with relatively little control.
However, email provides a more intimate interaction between brand and consumer by offering you the tools you need to control effectively nurture leads. Mailchimp is an excellent free email marketing tool and one of the easiest for newbies to learn.
Knowing where your website visitors are coming from and how they interact with your site is key to staying relevant within your industry. This date can also be paramount in deciding when and what to share with your online community.
The abilities of Google Analytics are endless. With the lamen user in mind, Google has developed training videos and manuals to get you up to speed.
There are dozens of curation tools, but Scoop is free and works with Facebook, Twitter, and LinkedIn to compile interesting posts that deal directly with the content you have interest in. Skip hours of brainstorming and writing, share posts that have been edited and tested.