Social Media is a consuming yet integral and inspiring part of our daily world. We use it for getting real-time news and alerts, finding information on a particular topic, finding communities of niche interests, or staying in touch with family and friends. In fact, we turn to Facebook, Twitter, LinkedIn, Google+, blogs and several other platforms for just about anything we need.How we maintain relationships and communicate with each other both personally and professionally will never be the same because social media has made it all so much more accessible, effective and fun. Consider this sampling of impressive social media data: With regard to social media, there is a right way and a not so right way to use these tools. And making the right choice can get you impressive results like this too. Get more serious and focused, have a better plan and strategy and follow these rules of engagement to get better results from social media.
CommitIf you are doing “it” because you think you have to, you will fizz out and people will too. Post less but make what you post about more meaningful and purposeful not only to others but to you too.
Be ConsistentThe more you show up on social media and bring some value to people’s day, the more loyalty you will build. Think about people you actively follow and understand what they are doing that makes you look forward to engaging with them.
Focus Your ContentStick to what you know, what you want to be known for and what you want to be associated with. Pick two or three areas of expertise and stick to them no matter what they are. You will find an audience and niche for just about everything. Simplifying your social content makes it easier for people to remember you.
First Educate, Then InspireIt’s the 60–20–20 formula. Use your social content 60% of the time to educate and serve and 20% of the time to inspire. That earns you the opportunity to sell the other 20%. Notice the order this is in.
Use The Correct Social Media PlatformsOne of the smartest things you can do is figure out what social media channels are best for you and your customers and community. Using the pillars — Facebook, Twitter, LinkedIn and Google + — is usually the best. But there are other niche platforms including Instagram and Pinterest that can be equally effective. Customize your social content for each of the social media channels that you use. Observe people that get a lot of engagement and action. Watch what they do and say and then emulate their approach.
For more on Selecting the Right social media platforms, check out our article: Selecting the Correct Social Media Platforms for Your Business
Think StrategyThis is where who you are, what you do and how you can help comes in. Post social content that is thoughtful and shows you can be trusted, are knowledgeable, authentic and results oriented. Most Importantly, be real, be kind, be whom you say you are as much as you possibly can, but know your personal boundaries when sharing online and always respect others’ boundaries.
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