How To Optimize Business Social Media Profiles

Posted by Patrick Lynch on October 17, 2017
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Social Media is a consuming yet integral and inspiring part of our daily world. We use it for getting real-time news and alerts, finding information on a particular topic, finding communities of niche interests, or staying in touch with family and friends. We turn to Facebook, Twitter, LinkedIn, Google+, blogs and several other platforms for just about anything we need.

How we maintain relationships and communicate with each other both personally and professionally will never be the same because social media has made it all so much more accessible, effective and fun. Consider this sampling of impressive social media data:

Below you will find tips to improve your social media profiles, and engagement with your audience: 

Think Strategy, Live Strategy

The intersection of who you are, what you do, and how you can help comes in. Post social content that is thoughtful and shows you can be trusted, are knowledgeable, authentic, and results oriented. Most Importantly, be real, be kind, be whom you say you are as much as you possibly can, but know your personal boundaries when sharing online and always respect others’ boundaries.


Commit to Your Brand

If you are doing “it” because you think you have to, you will fizz out and people will too. Post less but make what you post about more meaningful and purposeful not only to others but to you too. 
Download our eBook 'How to Monitor Social Media in 10 Minutes Per Day'


Be Consistent

The more you show up on social media and bring some value to people’s day, the more loyalty you will build. Think about people you actively follow and understand what they are doing that makes you look forward to engaging with them.


First Educate, Then Inspire and Finally, Sell.

It’s the 60–20–20 formula. Use your social content 60% of the time to educate and serve and 20% of the time to inspire. That earns you the opportunity to sell the other 20%. Notice the order this is in. Potential clients will quickly shut you out if you fail to provide any value (Inspire and Educate).

Use The Correct Social Media Platforms

Determine what social media channels are best for you and your customers and community. Using the pillars — Facebook, Instagram, Twitter, LinkedIn and Google My Business — is usually the best combination for B2B. However, Facebook, Instagram, Twitter, Google My Business, and Pintrest might be best stack to sell your products B2C. Customize your social content for each of the social media channels that you use. Observe business accounts that get a lot of engagement and action. Watch what they do and say and then emulate their approach. 
Check out our article: Selecting the Correct Social Media Platforms for Your Business


Focus Content on Your Audience

Stick to what you know, what you want to be known for, and what you want to be associated with. Pick two or three areas of expertise and stick to them, customers won't suddenly flood in, but you'll be well on your way to building a loyal community. You will find an audience and niche for just about everything. 

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Topics: facebook, twitter, social media, linkedin, Pinterest, Google+, How To

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