Inbound Marketing 101

Posted by Patrick Lynch on February 1, 2018
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Inbound Marketing facilitates the building of online relationships with potential customers by providing them with free, high-quality content – over time, this will establish trust, credibility, and brand awareness. In turn, when these consumers need to take advantage of a service, your company will come to mind first.


Why Inbound Marketing works:

  • Inbound Marketing empowers buyers with timely, helpful content, rather than interrupting them with unwanted irrelevant communications.

  • Inbound Marketing targets specific, best-fit buyer personas. This creates higher quality leads for you, and provides prospects and leads with a more relevant experience

  • Inbound Marketing supports the buyer's journey that modern consumers go through.

  • Inbound Marketing Establishes marketers and sales reps as trusted sources of information, rather than as pushy and sale-focussed

  • Inbound Marketing is designed to attract relevant visitors to your website, convert visitors into leads, nurture and close those leads into customers, before continuing to engage and delight those customers, and transform them into promoters

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Benefits of an Effective Inbound Marketing Campaign

Sustained Increases of Website Traffic

By creating quality content that will help everyday consumers, your website, naturally, will attract more visitors. This will increase both your brand awareness and apparent credibility. 


Effectively Generate Leads

Because inbound marketing brings in only those with an interest in your areas of expertise, you are more likely to generate clientele. By producing free, high-quality content, you will gain social media, blog, and email update followers who you would not have connected with before. The more people who sign up to follow these outlets, the more people you will be able to reach out to personally. Wondering how you generate leads on the internet? 10 Lead Generation Tips, Tricks and Ideas


 Slash Your Advertising Costs

Inbound marketing campaigns showcase your company’s expertise – creating a landing page, downloadable offer and supporting social media postings is inexpensive, and companies like us (FZ Creativecan help you generate targeted content quickly.  Inbound marketing costs a fraction of the price of outbound marketing and is far more targeted.  

Topics: inbound marketing, hubspot

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FZ Creative is a full-service marketing agency based in Yardley, Pennsylvania. FZ caters to clients of all industries, but specifically in the Aviation, Finance, Architecture, Technology, and Local Business. FZ Creative’s services include but are not limited to Web Design & Development, Inbound Marketing, Search Engine Optimization, Print & Packaging Design, Social Media Management, Email Marketing, Video Production and everything in between!

If you are a small startup who needs a professional logo design, or an established company with a dated website that needs a revamp, give us a call today!


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