How to Choose the Correct Social Media Platforms for Your​ Business

Posted by Patrick Lynch on February 1, 2018
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 Every business needs a Social Media Strategy, but where do you begin? Depending on your strategy, approach, and goals, you should be able to determine which social media platforms are right for you.

Currently, there are six major social media platforms every business should explore:


By far the largest social media platform on the internet, Facebook boasts more than 700 million active monthly users. If you’re looking to reach the masses, this is the best place to start. It’s also the most credible platform and provides the most value in paid advertising. Every established business has a Facebook page, and a lack of one is a warning sign to potential customers.



Research shows that 68 percent of Twitter users are more likely to make a purchase from the brands they follow. If content distribution and one-on-one customer engagement are important to you, Twitter should be a key part of your social media strategy.


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For B2B, start-ups, and companies looking to find business partners, LinkedIn is extremely valuable. It’s a more professional Facebook and serves the purpose of facilitating global networking. LinkedIn is the most formal of all social media platforms, make sure your posts are filled with useful information.



If brand awareness is your primary goal, YouTube can be your best friend. This platform gives you the opportunity to distribute engaging videos to millions of eager users. By investing in high-quality videos that are intriguing and engaging, you can begin to facilitate conversation and effectively cross-market your brand by sharing content on other platforms.



Pinterest is of supreme value for many businesses. It’s the fastest growing social media platform and is particularly conducive to start-ups with physical products. Pinterest sparks creativity, prompting users to explore your services or products.



While a late addition to the social media game, Google+ has quickly established itself as the second largest network with more than 350 million active monthly users. As a rule of thumb, it’s a good idea for businesses to support anything that Google does or encourages.


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Topics: marketing, social media, How To

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