Today, Facebook is more specific than ever when it comes to helping businesses reach their target audiences. How you want your ad to be shown to the world can be easily customized based on location, age, gender, certain demographics, life events and more. Why wouldn’t you take advantage of this effective tool to help better segment your consumers?
Take a peek at these helpful facebook ad tips to better build your target audience.
Topics: facebook, social marketing, social media optimization
A critical component of many web designs is photography. Photographs are worth a thousand words. They have the power to immediately convey emotions, give a sense of place, describe a feature or product in detail, illustrate a concept and set a tone...all without having to read a word.
Topics: website design, photography
A brand is more than a name. An established brand creates so many associations that are both tangible (such as its spokesperson, logo or jingle) and intangible (its personality, voice, feelings evoked when interacting with it). When good branding is consistently applied, a coherent core or essence develops which becomes commonly accepted. While a brand has many facets, the core or essence is what holds the brand together.
Generating leads - both high in quantity and quality - is every marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feels their lead generation campaigns are effective. What gives?
Topics: inbound marketing, hubspot, List
Developing a solid web presence can be the most challenging aspect of business for the owner. Thankfully, in a world of hyper-connectivity we have more options than ever to boost your company’s online visability.
Topics: marketing, social marketing, inbound marketing, List, local business
