Every business needs a Social Media Strategy, but where do you begin? Depending on your strategy, approach, and goals, you should be able to determine which social media platforms are right for you.
Currently, there are six major social media platforms every business should explore:
Topics: marketing, social media, How To
When it comes to marketing your business, a professional website is a necessary investment. You want the digital face of your company to be professional, credible, and authoritative. Every company we work with wants to maximize the ROI of their new website, and we couldn’t agree more.
Topics: website design, How To, Website
Whether you are working on your overall marketing plan or a specific part within it, it’s imperative that you have clear objectives and goals for each element within your strategy. These goals should be clearly defined, realistic and you should be able to reach them within an acceptable time-frame. Companies who have the most success with their marketing tend to identify their marketing goals using the SMART goal framework.
Topics: inbound marketing
Inbound Marketing facilitates the building of online relationships with potential customers by providing them with free, high-quality content – over time, this will establish trust, credibility, and brand awareness. In turn, when these consumers need to take advantage of a service, your company will come to mind first.
Topics: inbound marketing, hubspot
