Whether you are working on your overall marketing plan or a specific part within it, it’s imperative that you have clear objectives and goals for each element within your strategy. These goals should be clearly defined, realistic and you should be able to reach them within an acceptable time-frame. Companies who have the most success with their marketing tend to identify their marketing goals using the SMART goal framework.
Topics: inbound marketing
Inbound Marketing facilitates the building of online relationships with potential customers by providing them with free, high-quality content – over time, this will establish trust, credibility, and brand awareness. In turn, when these consumers need to take advantage of a service, your company will come to mind first.
Topics: inbound marketing, hubspot
We live in a time where there is unlimited information available online, buyers are spending more time researching and becoming more informed before any conversation with a salesperson. Experts disagree on how much of the buying process occurs before a sales touch, however but they do agree that interactions with sales are still a hugely important deciding factor during the buying process.
Topics: inbound marketing, hubspot
Are you looking to boost your website traffic or, do you need some tips to increase website interaction? Whether your site is designed for lead generation, eCommerce or simply an online portfolio, your website could use more visitors.
Topics: social media, social media optimization, inbound marketing, SEO, List
Social Media is a consuming yet integral and inspiring part of our daily world. We use it for getting real-time news and alerts, finding information on a particular topic, finding communities of niche interests, or staying in touch with family and friends. We turn to Facebook, Twitter, LinkedIn, Google+, blogs and several other platforms for just about anything we need.
How we maintain relationships and communicate with each other both personally and professionally will never be the same because social media has made it all so much more accessible, effective and fun. Consider this sampling of impressive social media data:
Topics: facebook, twitter, social media, linkedin, Pinterest, Google+, How To
